A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how.
- Under Settings –> General Settings there is a section called “Site Search”
- Check the radio button that says “Do Track Site Search”
- Enter Search Query URL Parameter
(Example: Search Google for “apple” and it gives you the following URL:http://www.google.com/search?q=apple— “q” would be the Search Query Parameter)
Google Analytics Site Search Configuration Example
That’s it, your done. You can now go to View Reports –> Content –> Site Search to see reporting once the data starts to collect.
