Take a look at what’s coming up in the near future that will be big news in your area and then think about ways you can ride that momentum in your own marketing and promotions.

It’s a great question. And you know sometimes it’s actually better to run your promotion at a time when it won’t be lost in all the noise and busyness of a main holiday period or big event. It’s all part of the fun of working in ecommerce.

Cheers
Kerrin

I absolutely agree with everything you have said. Sometimes it’s easy to get caught up just moving on to the next thing after your campaign but, as you said, you really need to analyse the success of your campaign before any lessons learned are forgotten.

There is a brief overview in my post ‘Day 21 – Analyse your Valentine’s Day Promotion Campaign‘.

Thanks again,
Kerrin

Once the campaign is completed, you must measure how successful it was. This goes hand-in-hand with point 1 that you have made – setting objectives for the campaign.

It is important to measure the campaign success against the base case scenario. For example, if your objective was to increase the number of customers buying from your site, then you should compare your number of customers during the campaign period against the number of customers during the same time period during the previous year (or previous month or whatever cyclicality you have) without the campaign.