Overview: Site Search Platform
Website: http://nextopia.com/
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Description: Nextopia offers an easy to set up site search solution for eCommerce sites. Their offering is basically a hosted search service. You send them a feed, they take care of the rest. » Read more: Nextopia eCommerce Site Search
Ever wonder why all the big eCommerce sites have a really huge search box in a really prominent position?
The number one reason, is that consumers who search tend to convert at a higher rate. So if you get more people to search, you can get more people to buy…
Here is a snapshot from Google Analytics, where you can measure the difference in conversion rate by visitors who search and those who don’t.
You can find this report under: Content –> Site Search –> Usage. Note: This section will only be visible if you set up your Google Analytics account to track site search.
A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how.
http://www.google.com/search?q=apple — “q” would be the Search Query Parameter)
Google Analytics Site Search Configuration Example
That’s it, your done. You can now go to View Reports –> Content –> Site Search to see reporting once the data starts to collect.
