Landing Pages

If your landing page is selling products from a specific brand, you will want to include the brand name in a large typeface, and specific reasons to shop by you (i.e. Authorized Dealer, 110% Low Price Guarantee, Quick Shipping, Free Shipping etc…).

If your landing page is selling a specific product you should display the product name and the price prominently. The product image should be large and clear with the ability to zoom in for bonus points. The add to cart button should be very big and above the fold. Colors make a big difference as well, generally green and yellow work well but feel free to test different colors.

Good vs Bad

Good: B&H Photo Video Product Landing Page

Bad: Where Is The 'Add To Cart' Button?

One of the many ways to boost your conversion rate is by simplifying your checkout process. Here are some ideas.

Guest Checkout

If you don’t have the ability for a consumer to checkout without registering for your site, you’ll want to think about setting it up. Some consumers are more likely to make a purchase if they don’t have to sign up and register. If gives the feeling of being in the express checkout lane. Zoom Zoom.

One Page Checkout

Consolidate pages, try to fit your complete checkout flow into one or two pages. The fewer clicks, the fewer people drop out of the flow.

Vital Information

Try to remove all unnecessary questions from your checkout process. Only ask for information pertaining to the purchase (i.e. billing and shipping address), skip all the “where did you come from” and “where are you going” type of questions.