• Google Shopping – Free Program
• NexTag – CPC Program
• TheFind – Free Program
• Shopzilla – CPC Program
• Shopping – CPC Program
• PriceGrabber – CPC Program
• Bing Shopping – Free Program

Some notable changes in the Comparison Shopping world since last year: TheFind.com has seen tremendous growth and are now ranked within the top 3 CSEs. Since around one year ago Yahoo! Shopping, has been outsourcing their product listings to PriceGrabber. Bing Shopping is no longer offering cash back and can now be managed through the Microsoft adCenter portal.

Some other smaller but notable CSEs are:

• Become – CPC Program
• Pronto – CPC Program
• Smarter – CPC Program
• SortPrice – Flat Monthly Fee

Product Categorization

The hardest part about syndicating products to all the Comparison Shopping Engines (CSE), is categorizing products properly according to each individual taxonomy. When you invest the extra time and categorize everything correctly, you will definitely see a boost in your click-through rate and conversions. If you have a large data feed you should consider mapping your categories to the corresponding category on PriceGrabber.

Merchant Logos

When a customer comes to a page comparing product prices from 10 sellers, the merchant logo option will help your listing stick out. Logos are not free though, PriceGrabber charges an additional $0.10 per click logo listings. However, like everything else in life: you get what you pay for. Logo listings have historically show higher conversion rates than products listed without them.

Merchant Reviews

It is imperative to maintain a positive rating on PriceGrabber as well as all CSEs. Not all customers shop by price only, sometimes a customer will pay a few dollars more to purchase from someone with a higher rating than you. The best idea is to push your customers to review their purchase.

Featured Sellers

PriceGrabber is one of the few CSEs that offer the ability to have your products listed with a Featured Seller status. You will need to talk to your PriceGrabber account representative to get pricing information and sign up for it. In the categories that I have tried Featured Seller product listings I have seen a boost in conversions, although I’m not sure what kind of performance it would have in a heavily saturated category such as digital cameras and iPods.

Does PriceGrabber work for you? Tell us in the comments.

Product Research

The first thing to do is research your product category and look for trends on how the search results are displayed. You are looking for this:

PriceGrabber: First Result From Group Of Sellers

Most consumers will click on the first result, that’s where you’ll want to be.

Top Placement

In order for PriceGrabber to show your product with the first results of grouped merchants, you’ll need to make sure that you are using the same SKU as well as brand name spelling. If you have the same info, you’ve done it, you will now be in the first result.

Stick Out

Now you are on the first search result, you’ll want to try and get you products to stick out from the other merchants on the pages. You can do this by adding your logo or a discount promo message.

PriceGrabber: Compare Products Page