Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received.

How-To

Go to the Ad Extensions tab on any campaign and select View Phone Extensions. From there you can select New Extension. You will be prompted to fill out the following info:

• Country
• Phone number to call

Then check the box next to “Call metrics: Use Google Voice to track calls from my ads”.

Image Credit: Search Engine Land

Here is a video Google created to explain the benefits of call tracking.

NOTE: This has not rolled out to all accounts yet.

Image Source: -eko-