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Posts Tagged ‘Email Marketing’

Increase Engagement On Your Email Marketing Campaigns

April 5th, 2011

We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list.

Welcome Email Campaign

One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to send an email right when the customer signs up with a thank you message, an exclusive promo code and some bullet points as to what they can look forward to.

After that, it would be a good idea to send another email a couple of weeks later with additional information such as shopping tips for your website/industry as well as links to important sections of your site.

The main idea of the Welcome Email Campaign is to get the customer accustomed to receiving emails from your store. When someone is expecting to receive emails from you, you’ll get much more engagement from them.

Test Subject Lines

It’s always a good idea to A/B test. One area that can use A/B testing is your email subject line. You can do this by sending test copies of your email to two smaller segments of your list with different subject lines. After a few hours, you’ll be able to see which resulted in a higher open-rate. You’ll want to use this subject for the rest of your list.

Some email service providers have this functionality built-in, but most of the smaller platforms do not. Either way, it’s worth the extra work, especially with large mailing lists.

Clear Call To Action

Once you got the consumer to open your email, how do you get them to your site? The main idea is to have a clear call-to-action as soon as the consumer opens the email. Some merchants make a mistake of putting the call-to-action in a place where consumers do not notice it right away. Take an extra few minutes to get this right.

Photo Credit: 姒儿喵喵

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Posted in Email Marketing, Marketing

6 Tips For Improving Email Campaign Delivery & Open Rates

May 17th, 2010

Like most eCommerce stores, you have a database with all your newsletter subscribers. You send them emails on a weekly/monthly basis. You have a very low open-rate and deliverability rate… How do you fix this? Here are 5 quick tips to get your email in the customers inbox and get them to open it.

Improve Deliverability

Tip #1 – Remove Bounced Emails

After every email you send, remove all the hard-bounces. Most email providers will allows you to view a report of which email addresses bounced back. Take that list and bulk-unsubscribe them from your list.

Most ISPs see that you keep sending to email addresses that don’t exist and they will start to think of you as a spammer and blacklist you.

Tip #2 – Include Unsubscribe Link On Top Of Email

Include a unsubscribe link at the very top of your email body. The ISPs scan for this and when they see an unsubscribe link on top of your email it tells them that you are serious about your email list integrity and that you are not a spammer.

Tip #3 – Text to Image Ratio

Another thing ISPs look for are emails with mostly images. When an email body consists of just images with very little text it has a higher chance of being spam. Spend the extra few minutes and add some text!

Improve Open-Rates

Tip #4 – Subject Line

Your subject line is the single most important element of your email after it has been delivered to the customers email inbox. This is what will make someone click to open the email. Write it well and always include a call to action.

Tip #5 – Include Short Text Snippets

Include a short text snippet on top of your email template. Most email clients offer a preview pane and this will be the first thing consumers see. This is extremely useful with email clients such as Gmail and Outlook where they show a snippet of the email in the inbox itself.

Via: Campaign Monitor

Tip #6 – Use Alt-Text & Image/Table Sizes

Make sure you always include alt-text on all images because most email clients will block images when the email is first opened and will only display the images when the customer clicks “Display Images”.

It is equally important to use the width and height tags for all tables and images so that when there are no images displayed, you email is still structured properly. This will help the consumer understand what the email is about even without images and encourage them to view the full email.

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Posted in Email Marketing, Marketing

Tags: Email Marketing Gmail Outlook Tips

Lower Spam Complaints On Your Email Marketing Campaigns

August 4th, 2009

As people get more and more spam emails every day, it becomes harder for mechants sending to opt-in email lists. A large majority of people who subscribe to your email won’t open it when you send it. Some will hit the Spam button from their email service provider. If enough people do this, you will find your outbound emails landing in junk boxes. Here are some quick tips to prevent this.

Email Subject

Your email subject should be designed to motivate the consumer to open the email. Oftentimes merchants will put the full content of the email in the subject. This can sometimes lower your open rate which will in turn lower your click through rates.

If you send emails often, it is a good idea to start your subject with your brand name so the consumer will recognize your brand right away.

Fresh

Keep your subscriber list fresh. Only send to people who have recently signed up for your emails. Someone who signed up recently is more likely to remember your company and will be less likely to click on the Spam button.

Unsubscribe Link

Make the unsubscribe link the first thing people see when they open your email. It should not look like part of the email and should be separated from the rest of your content.