Ever since Microsoft made Bing Shopping free, merchants have been lining up to get their products listed on the new Bing Shopping. The was process was very manual, and every merchant application had to be reviewed by Bing manually. They have recently launched a new tool within Microsoft adCenter for managing your Bing Shopping product listings so that merchants and advertisers can have one interface for both adCenter and Bing Shopping.

Here is a quick “how-to” migrate your existing Bing shopping account or create a new account within adCenter:

Step 1 - Login to Microsoft adCenter and go to the “Tools” tab. Once there, click on the “Bing Shopping Account Management” link pictured below:

Step 2 - For existing accounts, select “Migrate” and enter your Bing Shopping login credentials. For new accounts, select “Create New Account.”

Step 3 - Once you enter your login information or create a new account, you will be taken to the Store Settings screen. You can enter all your store info as well as upload a logo.

Step 4 - Go to the “Catalog Management” tab and choose how you will send the feed. In this new adCenter console, you now have the ability to have Bing automatically import your feed from an HTTP URL. This is a new feature that was not previously available in the Bing Shopping portal. If you choose “Microsoft Download”, you will be prompted to enter the URL where the feed can be downloaded. If you select “Merchant Upload”, you will need to enter the file name and manually upload the file with the FTP credentials specified in the next tab.

You should check back in a few hours to ensure the feed was processed correctly. Additionally, you may want to click the “View Catalog Quality Feedback” link and check for any specific feed errors. At this point you should be done… It’s a fairly simple process. However, if you have any questions, feel free to comment below.