Checkout this infographic of the Google AdWords landscape from the folks at SEOmoz.
Posts Tagged ‘AdWords’
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click the blue slider and select the previous period.
Google will then generate a chart with multiple graph lines comparing the dates selected.
Image Credit: TheBusyBrain
Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets.
Google AdWords Shared Budgets
Step #1 – Navigate to Campaigns –> Shared Library –> Budgets –> New Budget
Step #2 – Enter Budget Settings
- Budget Name (i.e. Fall Campaigns)
- Apply to Campaigns – select which campaigns should be under this budget umbrella
- Budget Amount – this new budget will replace the existing campaign budgets
- Delivery Method – same options as on the category level (Standard or Accelerated)
Try it out and let us know how it performs for you.
The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly.
Google Merchant Center
In your Google Merchant Center feed, you can add the following columns to help with Product Listing Ads.
|adwords_grouping||This field is used to group products. It can be used for Product Filters to limit your AdWords campaign to a specific group of products. This field can be useful if you want to bid differently on different subsets of products. It can only hold one value (i.e. “electronics” or “iphone”).|
|adwords_labels||This field is very similar to adwords_grouping, but it will only only work on the CPC bidding model. It can hold multiple values, allowing a product to be tagged with multiple labels (i.e. “shoes, sneakers”).|
|adwords_publish||This field is used to exclude select offers from Product Ads. If this field is not included or left blank, all product will be included in your product ads. If you want to exclude any items from being displayed you need to fill the column with a value of “true” or “false”.|
|adwords_redirect||You can use this field to set the click URL of the Product Listing Ad. This comes in handy when you standard Merchant shopping feed has all the URLs tagged (i.e. ?utm_source=Google&utm_medium=CSE). By filling out this field with a plain URL with no tracking (i.e. http://www.merchant.com/product.html), your traffic/revenue will only be attributed to one source.|
Once you add these fields to your feed file, you can filter your campaigns by grouping and labels.
You can find more info in the Google Help Center.
It seems Google has launched a new version of the “Home” tab in AdWords. I don’t use the dashboard tab much myself, but it can be very useful to get a high level overview of your campaigns. Here is a quick tutorial on how to activate it and setup custom modules.
Here is what the old interface looked like:
You will notice a new link on the top left that says “New version”, click on this to activate the new version. Note: When I clicked on this link the page just seemed to hang, I reloaded AdWords and was able to access the new interface.
Once you successfully activate the new interface, you should see a sleek modern dashboard that looks like this:
You have the ability to add new custom modules by setting up saved filters in the standard campaigns tab. Any saved filter will be populated into this box:
Enjoy the new dashboard…
You can’t finish a year without a roundup… So here goes…
Top Posts – Overall:
- Track Sales With Google Analytics E-Commerce Tracking
- Twitter Tool: PHP Auto-Follow Script
- How To Test Google AdWords Keyword Positions In Analytics
- Track Goals In Google AdWords With Google Analytics Tracking Pixel
- Top 5 Tips For Running A Successful eCommerce Promotion Campaign (by Kerrin Hardy)
Top Posts – Marketing:
Top Posts – Magento:
- 10 Great Magento Extensions For Your E-Commerce Store
- 10 More Essential Magento Extensions For Your Store
- How To Set Up The Facebook Like Button For Magento + Facebook Insights
- 4 Quick Tips On How To Boost Magento’s Speed
- How To Setup Conversion Tracking In Magento
- Bonus Link: Magento Hosting
Thanks for reading. Feel free to contact us with any questions or requests. Wishing you all a successful 2011!
If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be imported in Microsoft adCenter Desktop. There is one caveat, this process is Windows only and will not work on a Mac or Linux.
Step 1 – Export your campaigns from Google AdWords Editor by clicking File –> Export Spreadsheet (CSV) –> Export Campaigns. This will prompt you to save a CSV file of your AdWords campaigns.
Step 2 – In the Microsoft adCenter Desktop tool you can click on the “Import” button pictured below. This will open a dialog asking you what kind of file you want to import, select “Import from Google.”
Step 3 – Browse and select the file you exported from Google AdWords Editor.
Step 4 – Review all fields to make sure that are mapped to the correct Microsoft adCenter fields.
Step 5 – Review and approve the results.
Once you have successfully imported the campaigns into adCenter desktop, all you need to do is upload the changes to Microsoft adCenter. You should be set!
As always, if you have any questions, please post them below.