Top 5 Secrets To Keeping Visitors On Your Website Longer

Irina Tsumarava is a Marketing Coordinator at aheadWorks, a dynamic market leading provider of Magento extensions, Magento templates and themes, and custom development services with a comprehensive portfolio of best-in-class solutions for eCommerce businesses. 

Do you find that visitors of your website leave it too quickly? They enter your web store and after a while (often no longer than a few seconds) they close the page, thus increasing your bounce rate and lowering conversions. Working on Magento platform, aheadWorks makes the following recommendations to its clients to help eliminate this problem.

In contrast to visitors of brick and mortar stores, online customers can enter and leave web stores with a click or two of a mouse. If the time between these clicks is more than 20 seconds, it is a small victory. However, the main goal is to convert visitors of the store into customers. But due to numerous factors you may fail here. First you need to think about things that may cause visitors to leave. Numerous articles list up to 30 reasons, but only few describe the ways to cope with them. Let`s focus our attention on the reasons a potential customer might leave your website, and functionality that may prevent them from doing so.

1.       Content Structure and Design

Complicated content structure and poor design head the list of possible website drawbacks, because people simply can’t find what they are looking for. What are some ways to fix this issue? Inform your customers about stock availability of your products. Create visually appealing label images and call-to-action texts, rotate pictures of your items, so that you can be sure your customers’ attention will be definitely attracted. Play with different animation effects and select the one which is the most comfortable for your customers’ eyes. Promotional, advertising and other blocks on the product page are quite useful too. But keep in mind – too many of them look irritating, so maintain the balance.

2.       Navigation

Complex navigation makes users feel helpless and frustrated. To eliminate that, first, transform your page loading process by removing annoying reloads that frequently occur when users click “add to cart” and “delete from cart” buttons. Then enable site search with the autocomplete option, show product pictures to users in search results, and allow customers to configure search item layout. This all will make navigation more logical. Let your visitors move directly to desired product pages, completely bypassing the search results page.

3.       Checkout page

Online stores that use multiple page checkouts have been reported to cause 60% of shopping cart abandonment. For the most part, the longer the process, the easier it is for people to change their minds and avoid purchasing. It is much wiser to allow customers to buy directly from the product page with a single mouse click and also to remove all unnecessary checkout questions, replacing them with one page checkout. Recent studies suggest that buying with a single click increases conversion rate up to 70%.

4.       Blog

It is always difficult to trust someone you don’t know. Blogging establishes a personal connection between the website and target audience, thus, building reader loyalty. Writing a good blog has proved to be one of the most effective marketing tactics. If your customers feel you listen to them and respond to their needs, they are more likely to come back to your store again. With the help of blog you will learn more about your customers’ choices, views, and preferences. Being a part of the blog community, your customers will spread the word about you and express their honest opinion.

5.       Advertising

Numerous sites use advertising as the main source of income. However, poor graphics and tasteless headache-inducing advertisements very often prompt visitors to escape and never come back. Make sure to extend your website functionality with multiple configurable blocks for positioning ads on checkout and shopping cart pages. Thus, users won’t be enraged about ads that flash and pop.

Where these ideas useful to you? Have comments or suggestions? Drop us a line and let us know what you think.

Comments (1)

  1. krish:

    Really, It’s a good information for new website owners. You are providing 5 Tips are very important features. So I will expert more information about from this blog. Good thinking guys!

Comments are closed.