In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process:
Magento Configuration
In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account number. (The account number can be found when you login to Google Analytics on the main page, right next to the site URL.
Google Analytics Configuration
In Google Analytics, navigate to Analytics Settings –> Profile Settings –> Main Website Profile Information. Set “eCommerce Website” to “Yes, an E-Commerce Site”. This will track orders, total order amount, products ordered and quantity. It will also allow you to break down revenue by geographic location.
Bottom Line
eCommerce Tracking is very simple to set up in Magento. You may as well take advantage of it.
Read how to track eCommerce sales in Google Analytics on other platforms. You can also track Site Search behavior in Google Analytics.
