How To Track Magento eCommerce Sales In Google Anayltics

In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process:

Magento Configuration

In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account number. (The account number can be found when you login to Google Analytics on the main page, right next to the site URL.

Google Analytics Configuration

In Google Analytics, navigate to Analytics Settings –> Profile Settings –> Main Website Profile Information. Set “eCommerce Website” to “Yes, an E-Commerce Site”. This will track orders, total order amount, products ordered and quantity. It will also allow you to break down revenue by geographic location.

Google-Analytics-eCommerce-Tracking

Bottom Line

eCommerce Tracking is very simple to set up in Magento. You may as well take advantage of it.

Read how to track eCommerce sales in Google Analytics on other platforms. You can also track Site Search behavior in Google Analytics.

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Comments (10)

  1. Stephany:

    Hi, I run a magento store and want to track not only the traffic but the conversions on google analytics. I am planning to establish a referral program and would like to have reliable and accurate reports about who is bringing me business and who does not. I don’t know if I need to hire a programmer, developer, marketer… I’m small business owner and need assistance with this. Thanks!

  2. Bob:

    Hey, this was very helpful. Google is tracking every sale. Do you know if it will be able to tracking bing PPC sales? I am having trouble setting up the actual bing tracking. I read your 3rd party tracking and was still confused…

  3. Vipin:

    This is very helpful for us. We have faced problem many times regarding Magento platform. Now We can do it easily. Thanks a lot!

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