Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets.
Google AdWords Shared Budgets
Step #1 – Navigate to Campaigns –> Shared Library –> Budgets –> New Budget
Step #2 – Enter Budget Settings
- Budget Name (i.e. Fall Campaigns)
- Apply to Campaigns – select which campaigns should be under this budget umbrella
- Budget Amount – this new budget will replace the existing campaign budgets
- Delivery Method – same options as on the category level (Standard or Accelerated)
Try it out and let us know how it performs for you.