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E-Commerce Marketing Tips & Tricks

Archive for the ‘Payment’ category

How To Ensure Your Credit Card Processing Rates Are Not Ruining Your Business

September 14th, 2009

credit-card-processing

Every couple of years you will want to make sure that your credit card processing rates are properly aligned with your business goals (i.e. to make a profit).

You can accomplish this by asking your merchant services provider to analyze a few months of customer payments and make sure you are getting the best discounts on the card types that you process the most of. If you feel that you are not getting the best deal that you should be getting, contact a few other merchant service providers and see who gives you the best quote based on your historical data. If you have a great relationship with your current provider and you’d like to keep working with them, just show them the other quotes and be honest with them. Tell them you want to switch for the better rates but that you like working them and you’d like them to match the other quotes that you received. Chances are they will want to keep your business and match pricing from other merchant service providers.

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Posted in Payment

Tags: Business/Finance Credit Card Credit Card Processing Merchant Services Payment

Use Google Checkout To Boost Click Through Rates In AdWords & Base

August 3rd, 2009

If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next to your listing and they give the consumer the ability to filter search results by merchants that accept Google Checkout.

AdWords

Google Checkout Badge: AdWords

Checkout

Google Checkout Badge: Product Search (Base)

Bottom Line

Even if only 1% of your customers use Google Checkout, the boost it gives to your click through rate on these marketing channels makes it worth spending time on the integration.

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Posted in Payment, Search Engine Marketing

Tags: Google AdWords Google Base Google Checkout Google Product Search

Accepting Alternate Payment Types

July 27th, 2009

Credit-Cart-Payments

Customers like options. Aside from that some customers prefer one payment type over another. Some customers only use PayPal while others only use Google Checkout. With this in mind you will want to integrate with as many Third Party Payment (TPP) providers as you can.

Some of the more popular ones are:

PayPal

With PayPal you can offer standard PayPal payments with the customer sending you money via email with their PayPal account.

Another option is to utilize PayPal’s Checkout Express, where the customer does not need to enter any payment info on your site and they can just login to their PayPal account and checkout in 2-3 clicks.

In addition PayPal offers full credit card processing services (a la Authorize.net) where the customer does not even know that you use PayPal and it is fully integrated into your site.

Link: http://www.paypal.com/

Google Checkout

Google Checkout is very similar to PayPal Checkout Express. It is pretty much the same easy checkout process which is done by logging into your Google account and going through 2-3 clicks to finalize your order. Google Checkout is popular amongst a small set of consumers specifically because of the ease of use.

Link: http://checkout.google.com/

BillMeLater

BillMeLater, by CyberSource offers consumers the ability to checkout by providing their address as well as birthday and last four digits of their social security number. They do an instantaneous credit check and provide the customer with numerous options to pay for their purchase at a later date.

Link: http://www.billmelater.com/

eCheck

There are several companies that allow consumers to checkout via eCheck. What they do is ask for bank account holder information as well as routing and account numbers. One good thing about eChecks is that the consumer doesn’t have to wait the time it would take to mail in a check and have it clear as most companies that provide this service do a credit check and guarantee the funds.

Links:

http://www.echeck.net/ — by Authorize.NET
http://www.cross-check.com/

Amazon Payments

Amazon Payments is similar to Google Checkout and PayPal Checkout Express. The consumer goes through Amazon’s checkout process and does not need to provide the merchant with payment info.

Link: http://payments.amazon.com/

eBillme

Not sure how useful this would be to many consumers, but eBillme offer the ability to pay via your bank’s online bill pay option. The consumer pays eBillme and they route the money to the merchant.