Archive for the ‘Email Marketing’ category

Grow Your Email Newletter By Offering A Promo On Signup

August 17th, 2009

Email Newsletter Samples

It’s hard to build your email list properly, but it’s the only way to go. Email Marketing results vary with the size of the list.

A good way to get people to sign up for your newsletter is to offer a discount right after signup. Place a banner ad on your site, above the fold, with a call to action to enter their email address and get $10 off their next purchase.

You will have people sign up just to get the coupon, but you would probably get more out it in the long term. I just used $10 off as an example, you can try anything else that you think may work better in your industry.

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Lower Spam Complaints On Your Email Marketing Campaigns

August 4th, 2009

Spam Button Email

As people get more and more spam emails every day, it becomes harder for mechants sending to opt-in email lists. A large majority of people who subscribe to your email won’t open it when you send it. Some will hit the Spam button from their email service provider. If enough people do this, you will find your outbound emails landing in junk boxes. Here are some quick tips to prevent this.

Email Subject

Your email subject should be designed to motivate the consumer to open the email. Oftentimes merchants will put the full content of the email in the subject. This can sometimes lower your open rate which will in turn lower your click through rates.

If you send emails often, it is a good idea to start your subject with your brand name so the consumer will recognize your brand right away.

Fresh

Keep your subscriber list fresh. Only send to people who have recently signed up for your emails. Someone who signed up recently is more likely to remember your company and will be less likely to click on the Spam button.

Make the unsubscribe link the first thing people see when they open your email. It should not look like part of the email and should be separated from the rest of your content.

Image Credit: Rocket88

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Making The Most Of Email Marketing

July 28th, 2009

Email Marketing

If you are not actively engaging your customers to signup for your site’s newsletter, then your missing out. If you don’t even have a newsletter, then you better get started.

Email Marketing is often overlooked as a marketing channel. If you have a smaller ecommerce site, you may think that you don’t have so many people signed up anyway. If that’s the case, promote your newsletter on your site by offering to send out shopping tips, coupons codes, special sales etc…

Branding

You should try to send out an email campaign once or twice a month. This helps consumers become familiar with your brand and they will be more likely to open your email and less likely to hit the ‘Spam’ button.

When sending out your email you should always send from them same email address and try to include your brand name in the beginning of the subject. Again, this helps familiarise the consumer with your brand.

Compelling Call To Action

First and foremost your goal is to get the consumer to actually open the email. The way to do this is by using a great subject. Something that will make someone click. Skip the boring ‘Bob’s Bi-Weekly Newsletter’ and go with ‘Save $10 Off All Orders – 3 Days Only’.

Aside from a great subject you should make the body of the email as compelling as you can. Offer discounts, instant rebates, rewards. The better the incentive the higher your conversion rates will be.

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