Francesca StaAna is from AdMedia, an online advertising network that connects advertisers to consumers through a number of innovative products including ad remarketing, affiliate programs, pay per click advertising, and more.
Getting your online store’s homepage to rank high on Google is great and all, but don’t forget to exert more link building efforts for product pages. After all, these are the pages that actually generate revenue for your site, so you need ensure that they also have great spots on SERPs.
But since people are more inclined to link to your homepage instead of specific product pages, getting those coveted links can be a little tricky. If you’re having this same dilemma, don’t fret. There are some tactics that you can do to get more product page links that would make Google give your product pages the SEO love that they deserve.
1. Write guest posts for related websites – Contact bloggers in your industry and see if they’re open to publishing guest posts. Once you get the go signal, be sure to write about something that would benefit that blog’s readers. Don’t get too promotional and plug your own products and services. This is a sure-fire way for your post to get rejected. Bloggers usually allow guest posters to add around 1 – 2 links to be placed in the author’s bio and not in the post’s body. However, if you develop a strong working relationship with a blogger overtime, then they might allow you to add a couple of your own links to the body of the post, provided that the links are relevant and beneficial to readers.
2. Spice up your product descriptions – Are you using “generic” product descriptions for your items? If so, then you’re making a big mistake. Chances are websites that are selling the same products are also using those tired old manufacturer’s descriptions for their items. Stand out from the crowd and write your own unique descriptions. This doesn’t mean that you should use dramatic or exaggerated descriptions for your products. You should still be accurate and be sure to include relevant keywords in the content. But be original by thinking of your customers and writing about how those products will benefit them.
3. Sponsor events and causes – See if you can sponsor any industry-relevant events, causes, or charities to get a link or two in their marketing materials and website. You can also give away samples of what you’re selling, and include a tag with the link to that product’s specific page. Chances are customers or journalists looking to do product reviews will see it and might actually link back to that page.
4. Send out free samples to bloggers and journalists – Speaking of product reviews, scour the web for journalists and bloggers in your industry and touch base with them to see if they’re accepting free samples for review. If they’re open to it and decide to write about your product, be sure to send them the URL for that particular product page so that they’ll know where to link to when they publish the review.
5. Do your own product images – Remember that tip about spicing up your product descriptions? The same thing goes for your product images. If you’re using factory or generic images for your products, then you’re just like most of the other eCommerce sites out there that are selling the same things. If you can, be sure to take your own product photos. Put the items under good lighting, make them look great, and get them from every angle. Doing this won’t just make you stand out and look good in the eyes of your customers; it might actually get your more product page links. Think about it. If there are people out there who just happen to be writing about the products that you’re selling, they’ll be more inclined to choose to link to YOUR page simply because you have better product images and descriptions.